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本帖最后由 老郭 于 2009-5-7 16:49 編輯
CNN描述的比亞迪締造者王傳福。
從全球最大的手機電池廠商到懷有國際野心的汽車公司，比亞迪在工作狂王傳福的帶領下登上了國際舞臺。
From the world's biggest manufacturer of mobile phone batteries to acar company with global pretensions, BYD is a Chinese company that hasroared onto the international stage energized by its workaholic founderWang Chuanfu.
構建自己的夢想：王傳福用不到15年的時間把比亞迪變成一家國際公司。
Building his own dreams: Wang Chuanfu has turned BYD into an international company in less than 15 years.
王傳福是個事必躬親的人。他管理著13萬人的公司，仍然吃住在工廠，和他1995年草創(chuàng)的時候沒多大區(qū)別。
Wang's hands-on approach to running a business with 130,000 employees-- he still eats in the company canteen and lives in a BYD-ownedhousing complex -- isn't too far removed from how he built the companyfrom scratch in 1995 when he was 29 years old.
王傳福是工程師出身，早先研究其他公司的手機電池專利，有時會把電池拆開一探究竟。他從親戚那里搞來投資成立自己的手機電池公司，在深圳開始做生意。
Wang trained as an engineer and studied the patents of other companies'mobile phone batteries, even taking them apart to see how they weremade. He raised some start-up capital from a relative to create his ownmobile phone battery-making business in Shenzhen, the special economiczone just north of Hong Kong.
王傳福的方式和索尼、三洋等公司不同。他用中國最豐富的資源之一-人力-來替代自動化系統(tǒng)。
BYD's business approach differed from the likes of Sony and Sanyo bysubstituting an automated system for one of China's biggest resources,physical labor.
雇傭數(shù)千人比安裝昂貴的機器人生產(chǎn)線要便宜。到2000年，比亞迪已經(jīng)成為世界上最大的手機電池生產(chǎn)商。
Employing thousands of people was cheaper than installing expensiverobotic assembly lines, and by 2000 BYD had become the biggest mobilephone battery maker in the world.
王傳福在2003年收購了一個經(jīng)營不佳的汽車公司（秦川），進入汽車市場。目前比亞迪在中國生產(chǎn)若干型號的汽車，包括比豐田Prius便宜的可充電混合動力汽車。
Wang bought a failing Chinese car company in 2003 to enter theautomobile market, and BYD now has a number of models available inChina, including a plug-hybrid car cheaper than the market-leadingToyota Prius.
比亞迪的成功吸引了西方很多業(yè)界分析人士和投資人的注意，包括巴菲特。這個美國億萬富翁在比亞迪投資了2.5億美元，帶動了更多的西方人士投資。
The success of BYD has attracted plenty of attention from industryanalysts and investors from the West, including Warren Buffet. Thebillionaire American has invested $250 million in BYD, making even morepeople in the West sit up and take note of the company.
王傳福并不滿足于在中國的混合動力車和電動汽車市場競爭。他要讓比亞迪這顆新星繼續(xù)上升，到2025年成為全球最大的汽車制造商。
Wang isn't content to just compete in the hybrid and electric carmarket in China; he aims to keep BYD's meteoric rise going and make itthe world's biggest car maker by 2025.
"It is a big ambition. In January and February 2009 China was theworld's biggest automobile consuming market for those months. So basedon this, China can sell more than 10 million automobiles this year. Somaybe China can exceed the USA and become the biggest market in theworld," Wang told CNN.
BYD stands for "Build Your Dreams" and Wang is trying to fulfill theaspiration among many in China of creating a national champion; a brandwith international respect and reputation of quality.
Wang believes the electric car can be that product, and BYD the company to do it.
"For new energy vehicles...China is on the same level or even leadingother countries. In the field of new energy cars, China hopes thatChinese companies can catch up with the rest of the world and catch upwith the pace," said Wang.
But the term "Made in China" still has a stigma attached to it. Thescandals of tainted milk and toys that had to be recalled rocked Chinain 2008 and diminished the reputation of Chinese products abroad.
"This kind of 'Made in China' is different from other types of 'Made inChina.' Our products have never been recalled, unlike many of ourcompetitors. Judging from that, products made in China are sometimesbetter that those made elsewhere. As long as there are high-standards,Chinese manufacturing companies can definitely meet those standards,"said Wang.
China also has acute environmental problems. It is the world's biggestemitter of greenhouse gases and Wang is aware that being anentrepreneur also means having an eye on the environmental impact ofhis business.
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"As an entrepreneur, I think I have to consider both aspects. One partis the creation of a new business mode, or the revelation of newbusiness competition. The other is that it's for social responsibility,making our Earth bluer.
"Urban pollution, reliance on petroleum and emission of carbon dioxideare three problems that entrepreneurs have to consider for basic socialresponsibility," said Wang. |
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發(fā)表于 2009-5-7 16:47:31
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