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Domestic shipments of 3G handsets in China are expected to rise by nearly a factor of six in 2010 driven by aggressive subsidies from wireless carriers that reduce consumer pricing for cellphones. This is according to an iSuppli Corp. report, which stated that domestic shipments of 3G handsets in China are expected to amount to 42.97 million units in 2010, up from 7.2 million in 2009. "Chinese carriers plan to provide more than RMB50 billion, or $7.3 billion, worth of subsidies to promote the domestic 3G handset market in 2010," said Kevin Wang, director of China research at iSuppli. "Because of particularly strong subsidies, phones using the TD-SCDMA air standard that is backed by the Chinese government will generate the bulk of growth in 2010. Domestic shipments of TD-SCDMA phones will rise to 20.4 million units in 2010, up from 1.3 million in 2009." These subsidies, which make pricing of the 3G cellphones more attractive to consumers, are expected to drive up sales despite the lack of value-added data services for the TD-SCDMA air standard. China Mobile, the carrier expected to offer the phones to the public, is expected to increase its total subsidies to consumers to RMB30 billion in 2010 ($4.4 billion), up from RMB12 billion ($1.7 billion) in 2009. Over the next five years, ongoing voice service fee reductions and declines in average selling prices for handsets will assure the continued growth of China's mobile subscribers—an immense base that topped 727 million at the end of 2009, following the addition of 108 million new users during the year. By the end of 2014, Chinese wireless subscribers will have risen to 1.1 billion, iSuppli forecasts. Meanwhile, 3G subscribers will grow to 230 million people in 2014. Total domestic handset shipments in 2009, including 3G cellphones, amounted to 240 million units, up 8 percent from 2008. Driven by carriers' subsidies, newly added user and replacement demand, iSuppli forecasts that domestic handset shipments will increase to 266 million units in 2010, up 11 percent from 2009. Hot products, features Besides 3G handsets, smart phones will be one of the hottest products in 2010. China's domestic smart phone market is expected to amount to more than 26 million units in 2009. To promote 3G data services, operators are building a new ecosystem leveraging mobile application stores and smart phones. To this end, China Mobile joined efforts with handset makers to develop an Android-based TD-SCDMA smart phone named Ophone—a move matched by international companies such as Samsung, LG and Motorola, which also introduced their own OPhones. Entering the fray is Nokia, which iSuppli expects will introduce its TD-SCDMA handset in 1H 10. A popular feature for handsets in 2010 will be Mobile TV, with China expected to adopt its own mobile TV standard, known as China Multimedia Mobile Broadcasting (CMMB). More than 230 cities had CMMB signals in China by the end of 2009. And to support TD-SDCMA, China's Ministry of Industry and Information Technology is not allowing the CMMB mobile TV feature on other mobile-phone air standards. In addition, m Mobile TV service fee for three years of RMB300 has been announced by CMMB operator China Broadcasting Corp. Aside from mobile TV, iSuppli believes that Wi-Fi, GPS and NFC will become popular new features for handsets in 2010. |
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2月5日消息，知名研究機構iSuppli公司最新報告顯示，由于中國無線運營商提供大量補貼，從而降低手機的消費價格，預計2010年國內第三代移動通訊(3G)手機的出貨量將達到4,297萬部，較去年的720萬部增長近五倍。 報告指出，中國運營商計劃在今年提供超過500億元人民幣的補貼，以促進國內3G手機市場的發展。由于補貼力度特別大，TD-SCDMA手機將占今年手機出貨量增幅的主要部分。預計今年TD-SCDMA手機的國內出貨量將從2009年的130萬部增長到2,040萬部。TD-SCDMA是得到中國政府支持的3G標準。 報告預計，中國移動今年對消費者提供的補貼總額將從2009年的120億元提高到300億元。 報告稱，由于運營商補貼刺激初次購機與換機需求，2010年國內手機出貨量預計將上升到2.66億部，比2009年增長11%。除了3G手機，智能手機也將是今年的最熱門產品，預計今年國內智能手機出貨量將增長到2,600萬部以上。 截止到2009年底，中國手機用戶達7.27億個，當年新增用戶超過1.08億個。iSuppli公司預測，到2014年末，中國無線用戶總數將增至11億個，3G用戶將增至2.3億個。 |
