Hi， 國家儀器(National Instruments)一直在改變，為了更好地服務(wù)你們——致力于創(chuàng)造非凡、應(yīng)對世界最艱巨而緊迫的挑戰(zhàn)的工程師和企業(yè)。 National Instruments has been transforming to better serve you—the engineers and enterprises creating extraordinary solutions to the world’s most pressing challenges. 您可能已經(jīng)注意到了一些變化。首先，我們將公司名稱從“國家儀器 (National Instruments) ”簡化為“NI”，NI服務(wù)全球市場，而我們所做的也早已超越了單純的“儀器”。我們有了全新的形象，代表我們以人為本的思想，也承載我們帶給人類積極影響的承諾；我們有了新的logo，它代表NI對工程技術(shù)的前瞻性思考；最后我們新一代的企業(yè)官網(wǎng)也已經(jīng)上線，期待為您帶來更好的體驗。 So, you may notice some things look a little different about us. For starters, we’re shortening our name to NI to acknowledge the global markets we serve and because we do so much more than create “instruments.” We have a new look that reflects our people-first mindset and commitment to making a positive impact on humanity. We launched a modernized website to improve your experience. And we have a new logo to illustrate our forward-thinking approach to engineering. 為什么是現(xiàn)在？ NI成立之初，我們專注于一件事——從根本上改善工程師的創(chuàng)新方式。至今，我們初心不改。然而，40多年的光陰改變了很多事，你們的業(yè)務(wù)和技術(shù)變得更加復(fù)雜，我們都在以前所未有的速度向前發(fā)展。 Why change now? When we were founded, we set out to do one thing: radically improve how engineers innovate. Today, that responsibility remains unchanged. But a lot has changed over the past 40 years. Your businesses and technology are more complex, and we’re all moving faster than ever. 最近幾個月發(fā)生的事情深刻地改變了我們的生活，我們不得不停下來鄭重地思考，現(xiàn)在是否是向你們介紹這些改變的正確時間？答案對我們來說異常清晰，世界從未像現(xiàn)在這樣需要工程師和工程文化。從低成本的呼吸機到清潔能源系統(tǒng)、再到維系我們每天溝通的通信設(shè)備，我們生活在一個由工程師運用技術(shù)定義并打造的世界里。是他們的熱情和創(chuàng)新確保我們在這個充滿挑戰(zhàn)的時代中更加堅強。 The events of the last several months have also changed our lives. The gravity of those events made us stop and reflect if now was the right time to introduce these changes to you. But to us, the answer was clear: our world needs engineers now more than ever. From low cost ventilators to clean energy systems to the communication devices we rely on every day to stay connected, we live in a world built and defined by engineers and technology. And it’s their passion and innovation that will ensure we come out of this challenging time stronger. 大多數(shù)人認為當下的形勢將成為“新常態(tài)”，但我們希望把目光放得更為高遠。我們希望為你們的企業(yè)、你們的客戶和整個社會創(chuàng)造更好的“常態(tài)”。這不正是工程師的精神嗎？——不斷地努力，不斷地改善設(shè)計、改善方案、改善結(jié)果的精神。 Most are referring to this situation as the “new normal,” but we want to aim higher than that. We want to help create a better normal for your businesses, for your customers, and for society. After all, isn’t that the spirit of engineering—the ethos of constantly striving to improve a design, solution, or outcome? 三年來，我們不斷思考、逐漸推進業(yè)務(wù)和組織架構(gòu)，融合人員、想法和技術(shù)之間的內(nèi)在聯(lián)系，從而能夠更好地滿足您的需求。今天，我們?yōu)槟可矶ㄖ啤④浖ヂ?lián)的方法鼓舞著工程師們大膽創(chuàng)新——在半導(dǎo)體、航空航天、國防和政府部門、汽車、醫(yī)療、學(xué)術(shù)以及能源等等行業(yè)中，他們正在快速地將改變世界的想法變?yōu)楝F(xiàn)實。NI的新時代由我們每個人以勇氣和銳意書寫，我們一起Engineer Ambitiously。 That’s been our approach: we’ve spent the past three years connecting the right people, ideas, and technology to steadily transform our business to better match your needs. Today, our tailored, software-connected approach is emboldening engineers across the industries we serve—semiconductor; aerospace, defense, and government; automotive; medical; academia; energy; and more—to rapidly bring world-changing ideas to life. This new era of NI is defined by a bold call to action to each of us to Engineer Ambitiously. 這意味著什么？ Engineer Ambitiously就是我們共同暢想并彼此助力，創(chuàng)造一個更美好的未來。積跬步以至千里，積小流以成江海。我們相信所有偉大的成就，都是從曾經(jīng)微不足道的創(chuàng)新之舉累積、突破而來。在NI，Engineer Ambitiously意味著充滿好奇并勇于冒險，因為我們知道今天所學(xué)的一切都將指引我們邁向未來。與此同時，各位踐行Engineer Ambitiously 所解決的挑戰(zhàn)、取得的成就都深深地鼓舞著我們。 What does that mean? To Engineer Ambitiously is to envision and then solve for a better future, one that we can create together. It means recognizing that small innovations add up to significant progress and taking steps to turn that progress into something bigger. At NI, we Engineer Ambitiously by being curious and willing to take chances because we know everything we learn today will guide us into that future. And we get our inspiration from the work you do to Engineer Ambitiously and solve so many important challenges. 此時此刻，我們共同開啟NI的新時代，繼續(xù)一路相隨，彼此成就，助力下一代創(chuàng)新者暢想未來、追求卓越、加速前行。 As we kick off this new era, know that we’re here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster. 就是現(xiàn)在，讓我們一起Engineer Ambitiously. It’s time. Let’s Engineer Ambitiously. Eric NI首席執(zhí)行官
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