Apple Debate: How Many iPhones Will China Mobile Sell?中國移動能賣出多少部iPhone? China Mobile, the world’s largest wireless carrier, will start taking pre-orders for Apple’s iPhone. This is great news for Apple, who will finally get in with the company that has the widest share of the biggest market on Earth, as well as for China Mobile, who can finally tout Apple’s flagship iPhone 5S. 周四,全球最大無線運營商中國移動開始接受蘋果iPhone預訂。這對蘋果來說是個好消息,因為他們終于和擁有世界上最大無線市場份額的那家公司拉上了關系。這對中國移動來說也是個好消息,因為他們終于可以經銷蘋果旗艦手機iPhone 5S了。 China Telecom (181 million). So there’s certainly a huge new market here for Apple to tap. 二者的合作將使iPhone銷量增長多少?沒人知道。中國移動擁有逾7.55億用戶,超過了蘋果后兩大中國運營商合作伙伴:中國聯通(2.5億用戶)和中國電信(1.81億用戶)用戶的總和。因此,肯定有一個巨大的新市場可供蘋果開發利用。 But analysts disagree as to how many new China Mobile customers are woo-able. Some already have older Apple products, and many, many others are too poor to afford such an expensive purchase. Some customers may decamp from China Unicom and China Telecom, much like those US customers who left AT&T 但在將有多少中國移動用戶會成為iPhone新買家的問題上,分析師們意見不一。有些用戶已經擁有老款的蘋果產品,而其他很多用戶太窮,買不起昂貴的蘋果手機。有些客戶可能會脫離中國聯通和中國電信,就像美國那些從AT&T轉投終于可以銷售iPhone的威瑞森電信(Verizon)的客戶那樣。但他們只是把競爭對手的iPhone換成中國移動的iPhone,這不會增加蘋果總的用戶基礎。 Ultimately, we’re left with more questions than answers. Check out the wide range of opinion among analysts in recent days. Here’s what each research group projects for Apple’s incremental gain in sales for the next year due to China Mobile: 最終,我們得到的疑問比答案更多。請看最近分析師們作出的預測,差異很大。以下是各個調研機構對明年中國移動將為蘋果帶來多少新增銷量的預測: * Bernstein Research says 15 million. * 伯恩斯坦研究公司(Bernstein Research)說有 1,500萬部 。 * Merrill Lynch predicts fewer than 10 million, says this deal is overhyped. * 美林(Merrill Lynch)預測 不到1,000萬部 ,稱這項交易被夸大。 * UBS also goes for the low end, with 10 million. * 瑞銀(UBS)也給出了預測范圍的低端值,為 1,000萬部 。 * ISI, on the other hand, goes high: 38.7 million. * 美國科技信息研究所(ISI)則給出了預測范圍的高端值,為 3,870萬部 。 * R.W. Baird is covering all their bases, estimating 20 to 25 million, but with a downside of 12.5 million and upside potential of 30 million. * R.W. Baird公司覆蓋了上述所有預測值,估計為 2,000萬到2,500萬部 ,但同時給出了 1,250萬部 的下限和 3,000萬部 的上限。 * Cantor Fitzgerald gives a range of 20 to 24 million. * 康托菲茨杰拉德公司(Cantor Fitzgerald)給出了 2,000萬到2,400萬部 的區間。 * Piper Jaffray says 17 million. * 派杰(Piper Jaffray)說有 1,700萬部。 * And last but not least, Bank of America projects 20-25 million. * 最后,美國銀行(Bank of America)預測為 2,000萬到2,500萬部 。 Who do you believe? Apple stock fell slightly on Wednesday, 0.74%, ahead of Thursday’s first day of pre-orders. 你相信誰的預測?周三,也就是周四中國移動開始接受iPhone預訂的前一天,蘋果股價微降0.74%。
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怎樣把工作變成樂趣? 如今大多數公司的管理理念核心在于控制——控制員工、控制信息、控制異常情況。但實踐證明,充分釋放和發揮員工潛力的秘密在于——快樂!
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